Glossary

Letter of intent

Also called LOI

A non-binding term sheet setting out price, structure, and key terms, which typically grants exclusivity.

In a sale

What it changes in a sale

The letter of intent is where price, structure, and the key terms are first written down, and it usually grants the buyer exclusivity. Although it is non-binding, a term it leaves out is hard to win back once exclusivity begins. Comparing letters of intent on take-home and certainty, not on the headline, is how founders choose among them.

See the terms with your own numbers

The Go-To-Market Analysis (GTMA) builds the file a buyer would build on your business, before a buyer does.