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Build by industry

The businesses we see most often, each with its own playbook: what buyers in that sector pay for, where the value gap usually sits, and how FNDRS closes it before a sale. Pick yours.

Industries covered
11

The playbooks

Pick the business that looks like yours

Every playbook is written the same way: what is different about the sector, the value gap in numbers, a session with Nick or Troy, and the gap calculator. The figures are drafts until FNDRS reviews them; the tag says so.

  1. Home services

    What HVAC, plumbing, electrical, and roofing companies sell for, and how to sell yours for more.

    Typical multiple at sale
    3x to 6x EBITDA
    Who buys
    PE-backed platforms, regional consolidators, owner-operators
    Buyers weigh first
    OdOwner Dependence
    Read the playbook
  2. SaaS

    What subscription software companies sell for, and how to sell yours for more.

    Typical multiple at sale
    3x to 8x ARR
    Who buys
    Strategic acquirers, growth equity, software holding companies
    Buyers weigh first
    RrRecurring Revenue
    Read the playbook
  3. Professional services

    What agencies, consultancies, and advisory firms sell for, and how to sell yours for more.

    Typical multiple at sale
    4x to 7x EBITDA
    Who buys
    Larger firms, PE-backed platforms, holding companies
    Buyers weigh first
    CcCustomer Concentration
    Read the playbook
  4. Manufacturing

    What job shops, contract manufacturers, and niche producers sell for, and how to sell yours for more.

    Typical multiple at sale
    4x to 7x EBITDA
    Who buys
    Strategic acquirers, PE platforms, family offices
    Buyers weigh first
    MdManagement Depth
    Read the playbook
  5. Healthcare practices

    What dental, medical, veterinary, and therapy practices sell for, and how to sell yours for more.

    Typical multiple at sale
    5x to 8x EBITDA
    Who buys
    DSOs and MSOs, PE-backed groups, hospital systems, associates
    Buyers weigh first
    KpKey-Person Risk
    Read the playbook
  6. Construction

    What specialty and general contractors sell for, and how to sell yours for more.

    Typical multiple at sale
    3x to 5x EBITDA
    Who buys
    Regional contractors, PE-backed platforms, employee ownership
    Buyers weigh first
    PdPredictability
    Read the playbook
  7. E-commerce

    What direct-to-consumer and marketplace brands sell for, and how to sell yours for more.

    Typical multiple at sale
    2x to 5x EBITDA
    Who buys
    Brand aggregators, strategic brands, PE-backed groups
    Buyers weigh first
    BrBrand Equity
    Read the playbook
  8. IT services

    What managed service providers and IT consultancies sell for, and how to sell yours for more.

    Typical multiple at sale
    5x to 9x EBITDA
    Who buys
    PE-backed MSP platforms, strategic IT firms, regional consolidators
    Buyers weigh first
    RtRetention
    Read the playbook
  9. Agriculture

    What farms, nurseries, wineries, and agricultural businesses sell for, and how to sell yours for more.

    Typical multiple at sale
    1.88x to 4x owner earnings, nurseries and garden centers
    Who buys
    Farmers, individual investors, strategic buyers, institutions
    Buyers weigh first
    CfClean Financials
    Read the playbook
  10. Health and fitness

    What gyms and fitness studios sell for, and how to sell yours for more.

    Typical multiple at sale
    1x to 2.5x owner earnings
    Who buys
    Nearby gyms and studios, private equity-backed chains, premium club operators
    Buyers weigh first
    OdOwner Dependence
    Read the playbook
  11. Real estate

    What property management, home inspection, brokerage, title, and appraisal businesses sell for, and how to sell yours for more.

    Typical multiple at sale
    2.5x to 3.5x owner earnings
    Who buys
    PE-backed roll-up platforms, larger regional managers, franchise systems, search funders
    Buyers weigh first
    RtRetention
    Read the playbook

What every playbook covers

The same four questions, answered for your sector

An industry page is not a brochure. It is the first hour of an engagement, written down: what a buyer in your sector will look at, and what you can still change.

  • What buyers in the sector pay a premium for, and what they discount
  • The value gap: what a business like yours sells for today against what it could
  • A session with Nick or Troy on the element buyers weigh first
  • The gap calculator, so the number is yours and not an average

Element by element

Hear the elements explained

FNDRS Faculty explain the FNDRS Elements one at a time: what it is, what it means to a buyer, and where an owner starts. Choose a tile to watch it here: 18 of the 36 have a session of their own so far, and the rest play their part of their family's film.

Troy HoffmanTime

Start with the score, then the playbook

The exit-readiness score shows where your business stands on the six pillars. The playbook shows what that means to a buyer in your industry.