Nick Long teaching a room of founders at a FNDRS workshop in Key West

Services

One firm from first valuation to life after the sale

Some founders are ready to go to market. Some have an offer on the table. Some are two or three years out. The right time to start the conversation is now, and we will tell you if the answer is not yet.

What we do

Six services, one deal team

Each one is a different starting point on the same road. The people who prepare the business are the people who run the sale.

Before you go to market

Go-To-Market Analysis

$10,000, flat, credited in full against the fee for the sale if you engage us. Our Director of M&A shows you what a buyer would see: adjusted EBITDA, where you sit in your industry's range, the yellow and red flags, and three paths with their total proceeds after five years. For founders who want clarity before committing to a process.

See the analysis

Before you go to market

Exit positioning advisory

For founders who are not ready to sell yet. We identify the handful of changes that will move you up the valuation range and help you sequence them so they show up in your trailing numbers when it counts.

How we prepare

When you sell

Sell-side advisory

Full representation from preparation to close: financial restatement, positioning, CIM, buyer universe, outreach, management meetings, LOI negotiation, diligence management, and closing. A retainer and a success fee, with the retainer credited against the success fee.

The process

When a buyer calls

Inbound offer and LOI review

A buyer has called, or an LOI has arrived. We tell you what it actually says: the price behind the price, the financing certainty, the terms that will matter in month four. Then we help you decide whether to negotiate, widen the field, or pass.

How offers are compared

Before or instead of a sale

Combination and add-on advisory

Sometimes the best pre-sale move is an acquisition or merger of your own. We model whether combining with a competitor, supplier, or adjacent specialist moves the combined business into a higher valuation tier, and how to structure it.

Talk it through

Without a full exit

A first sale and a second bite

For founders whose number may take two steps: a sale of a majority stake that takes risk off the table now, with equity rolled into the buyer's company for a second sale later. The second sale may be worth more or less than the first, and we model both before you choose.

How deals are shaped

Where to start

Start the conversation now, whatever your timeline

How far out you feel is not the signal. Some founders go to market now, some reach their number in two steps, and some take time to move up the range first. Our advisory model is built so that we can afford to say not yet.

Ready now

Ready to go to market

Sell-side advisory, from restating the numbers to funds flow.

Sell-side advisory

Not ready yet

Time to move up the range

Exit positioning: the few changes a buyer pays for, sequenced so they show in your trailing numbers.

Exit positioning

Not sure yet

See what a buyer would see

The Go-To-Market Analysis, before you commit to anything.

The analysis

The process

From first conversation to funds flow

A sale usually takes seven to twelve months from signing to the wire. After the Go-To-Market Analysis, it runs in four phases. Every time given here is an estimate drawn from past engagements, not a commitment.

Before market

Prepare

We settle adjusted EBITDA, resolve or frame the diligence flags, agree the positioning, and build the buyer universe with you.

Prepare

In market

Market

Buyers receive a blind teaser, sign an NDA, and receive the CIM. Indications of interest arrive together, so they can be compared.

Market

Offers to the letter of intent

Select

The strongest parties meet management and submit LOIs. We compare them on take-home and certainty, not on headline.

Select

Letter of intent to close

Close

Confirmatory diligence, the Quality of Earnings review, the purchase agreement, the working capital peg, and funds flow.

Close

After the sale

What you need, what the market pays, what you keep

Three numbers decide whether a founder should sell, build, or wait. The gaps between them are the strategy.

The number you need

Life after the business, after tax. FNDRS wealth partners help build this.

Post-exit planning

The number the market will pay

Adjusted EBITDA times your place in the range. The Go-To-Market Analysis builds this.

The analysis

The number you keep

Enterprise value minus debt, fees, working capital, deferred consideration, and tax. Closed by negotiation, tax planning, and the right structure.

How offers are compared

Founder-side

We start with what you want your life to look like

FNDRS was built by people who have started and scaled their own companies. We know what it is to carry payroll, to have your name on the building, and to wonder what the people who work for you will think.

That changes how we advise. We do not start with what is the highest number. We start with what you want your life, your people, and your company to look like in five years, and then work backward to the transaction that fits.

Sometimes that is a full sale to a strategic buyer. Sometimes it is a majority recapitalization where you keep a stake and sell again later. Sometimes it is not selling yet. We will tell you which one we think it is.

Founders on film

Founders who did the work, in their own words

No case studies written by us. The founders say what the work asked of them.

Questions

What founders ask before they pick a service

A well-run process usually takes seven to twelve months from signing to the wire. Preparation can add time before that, and the preparation is where most of the value is created.

No. A valuation is an opinion of value on a date. The Go-To-Market Analysis is a picture of what a buyer would see, including the adjustments they will make, the issues they will raise, and three paths with their total proceeds. It is designed for decision-making, not for a report. It costs $10,000, flat, and is credited in full against the fee for the sale if you engage us.

Yes. Our advisory model is built so that we can afford to say not yet.

We will review it with you. Often the best use of an unsolicited offer is as a floor for a competitive process. Sometimes it is the right deal, and the work is negotiating the terms before exclusivity.

Buyers receive a blind teaser with no identifying details. Anyone who wants more signs a non-disclosure agreement before receiving the CIM. We control who is contacted, in what order, and what they receive. Competitors and customers can be excluded at your direction.

Start with one conversation

Founder to founder, confidential, and a straight answer on which service fits, including when the answer is not yet.