
Services
Some founders are ready to go to market. Some have an offer on the table. Some are two or three years out. The right time to start the conversation is now, and we will tell you if the answer is not yet.
What we do
Each one is a different starting point on the same road. The people who prepare the business are the people who run the sale.
Before you go to market
$10,000, flat, credited in full against the fee for the sale if you engage us. Our Director of M&A shows you what a buyer would see: adjusted EBITDA, where you sit in your industry's range, the yellow and red flags, and three paths with their total proceeds after five years. For founders who want clarity before committing to a process.
See the analysisBefore you go to market
For founders who are not ready to sell yet. We identify the handful of changes that will move you up the valuation range and help you sequence them so they show up in your trailing numbers when it counts.
How we prepareWhen you sell
Full representation from preparation to close: financial restatement, positioning, CIM, buyer universe, outreach, management meetings, LOI negotiation, diligence management, and closing. A retainer and a success fee, with the retainer credited against the success fee.
The processWhen a buyer calls
A buyer has called, or an LOI has arrived. We tell you what it actually says: the price behind the price, the financing certainty, the terms that will matter in month four. Then we help you decide whether to negotiate, widen the field, or pass.
How offers are comparedBefore or instead of a sale
Sometimes the best pre-sale move is an acquisition or merger of your own. We model whether combining with a competitor, supplier, or adjacent specialist moves the combined business into a higher valuation tier, and how to structure it.
Talk it throughWithout a full exit
For founders whose number may take two steps: a sale of a majority stake that takes risk off the table now, with equity rolled into the buyer's company for a second sale later. The second sale may be worth more or less than the first, and we model both before you choose.
How deals are shapedWhere to start
How far out you feel is not the signal. Some founders go to market now, some reach their number in two steps, and some take time to move up the range first. Our advisory model is built so that we can afford to say not yet.
Ready now
Sell-side advisory, from restating the numbers to funds flow.
Sell-side advisoryNot ready yet
Exit positioning: the few changes a buyer pays for, sequenced so they show in your trailing numbers.
Exit positioningNot sure yet
The Go-To-Market Analysis, before you commit to anything.
The analysisThe process
A sale usually takes seven to twelve months from signing to the wire. After the Go-To-Market Analysis, it runs in four phases. Every time given here is an estimate drawn from past engagements, not a commitment.
Before market
We settle adjusted EBITDA, resolve or frame the diligence flags, agree the positioning, and build the buyer universe with you.
PrepareIn market
Buyers receive a blind teaser, sign an NDA, and receive the CIM. Indications of interest arrive together, so they can be compared.
MarketOffers to the letter of intent
The strongest parties meet management and submit LOIs. We compare them on take-home and certainty, not on headline.
SelectLetter of intent to close
Confirmatory diligence, the Quality of Earnings review, the purchase agreement, the working capital peg, and funds flow.
CloseAfter the sale
Three numbers decide whether a founder should sell, build, or wait. The gaps between them are the strategy.
Life after the business, after tax. FNDRS wealth partners help build this.
Post-exit planningAdjusted EBITDA times your place in the range. The Go-To-Market Analysis builds this.
The analysisEnterprise value minus debt, fees, working capital, deferred consideration, and tax. Closed by negotiation, tax planning, and the right structure.
How offers are comparedFounder-side
FNDRS was built by people who have started and scaled their own companies. We know what it is to carry payroll, to have your name on the building, and to wonder what the people who work for you will think.
That changes how we advise. We do not start with what is the highest number. We start with what you want your life, your people, and your company to look like in five years, and then work backward to the transaction that fits.
Sometimes that is a full sale to a strategic buyer. Sometimes it is a majority recapitalization where you keep a stake and sell again later. Sometimes it is not selling yet. We will tell you which one we think it is.
Founders on film
No case studies written by us. The founders say what the work asked of them.
Questions
A well-run process usually takes seven to twelve months from signing to the wire. Preparation can add time before that, and the preparation is where most of the value is created.
No. A valuation is an opinion of value on a date. The Go-To-Market Analysis is a picture of what a buyer would see, including the adjustments they will make, the issues they will raise, and three paths with their total proceeds. It is designed for decision-making, not for a report. It costs $10,000, flat, and is credited in full against the fee for the sale if you engage us.
Yes. Our advisory model is built so that we can afford to say not yet.
We will review it with you. Often the best use of an unsolicited offer is as a floor for a competitive process. Sometimes it is the right deal, and the work is negotiating the terms before exclusivity.
Buyers receive a blind teaser with no identifying details. Anyone who wants more signs a non-disclosure agreement before receiving the CIM. We control who is contacted, in what order, and what they receive. Competitors and customers can be excluded at your direction.
Founder to founder, confidential, and a straight answer on which service fits, including when the answer is not yet.