In a sale
What it changes in a sale
The teaser is the first thing most buyers see, and it is written so that the business cannot be identified from it. It is designed to draw interest without revealing the name, and only buyers who sign an NDA move on to the CIM. Who receives it, and in what order, is decided by the founder and the deal team.
Where it comes up
Read it in context
In the articles
- Same business, two outcomesTwo identical businesses, one prepared and one not, sell for very different prices.
- When a buyer calls firstAn inbound offer is information, not a decision.
- Strategic, platform, add-on, sponsor: who buys whatDifferent buyers pay for different things. The process should include several.
In The FNDRS Playbook
See the terms with your own numbers
The Go-To-Market Analysis (GTMA) builds the file a buyer would build on your business, before a buyer does.